second screening

second screening
pp.
Using a mobile device to monitor and post social media comments about what you are watching on TV or at the movies.
—second screener n.
Example Citations:
She also pointed out that The Killing's being subtitled prevents viewers from "second screening", swapping smart-alecky comments about the unfolding drama on Twitter and other social media as they're watching — and so maybe makes them concentrate on the show that little bit harder, and draw more rewards from it.
—Keith Miller, " Fair Isle sweaters optional at the Hay Winter Weekend: http://www.telegraph.co.uk/culture/hay-festival/9705483/Fair-Isle-sweaters-optional-at-the-Hay-Winter-Weekend.html," The Telegraph, December 1, 2012
DCM, which is a joint venture between Odeon and Cineworld, wants to change the perception of what advertising at the cinema can offer and is testing a mobile app that encourages second screening.
—Mindi Chahal, " Blockbuster ads in a digital age: http://www.marketingweek.co.uk/trends/blockbuster-ads-in-a-digital-age/4004988.article," Marketing Week, December 6, 2012
Earliest Citation:
In the US, a joint Nielsen and Yahoo study late last year found that the trend is already well established with over 86% of mobile internet users choosing to communicate with each other in real-time during broadcasts. Now 'second screening' as it is referred to in the States has become common place in the UK too.
—Tom Collinson, " Under 25's swap remote controls for iPhones as 'Social TV' trend takes over: http://www.digital-clarity.com/blog/press-releases/under-25s-swap-remote-controls-for-iphones-as-social-tv-trend-takes-over/," Digital Clarity, March 8, 2011
Notes: Related Words: Categories:

New words. 2013.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • second screen — /sɛkənd ˈskrin/ (say sekuhnd skreen) noun a smartphone or tablet used as a vehicle for comment, feedback, or research conducted while watching a television program. –second screener, noun –second screening, noun …  

  • Second Sino-Japanese War — Part of the Pacific War of World War II (from 1941) …   Wikipedia

  • Second language acquisition — is the process by which people learn a second language in addition to their native language(s). The term second language is used to describe the acquisition of any language after the acquisition of the mother tongue. The language to be learned is …   Wikipedia

  • Second-impact syndrome — (SIS) is an extremely rare condition in which the brain swells rapidly and catastrophically after a person suffers a second concussion before symptoms from an earlier concussion have subsided. SIS may develop when a second blow to the head occurs …   Wikipedia

  • Second Matabele War — Part of the Matabele Wars Depiction of Burnham Armstrong after the assassination of Mlimo. Ndebele warriors in hot purs …   Wikipedia

  • Second Battle of Fallujah — For other uses, see Battle of Fallujah (disambiguation). Second Battle of Fallujah (Operation Phantom Fury) Part of the Iraq War …   Wikipedia

  • Second Battle of Winchester — Infobox Military Conflict conflict = Second Battle of Winchester caption = Sketch of the Second Battle of Winchester , by Jedediah Hotchkiss. partof = the American Civil War date = June 13ndash June 15 1863 place = Frederick County and Winchester …   Wikipedia

  • Second Battle of Sirte — Infobox Military Conflict conflict=Second Battle of Sirte caption=Italian battleship Littorio , Admiral Iachino s flag ship partof=the Mediterranean Theater of World War II date=22 March 1942 place=Gulf of Sirte, Mediterranean Sea result=British… …   Wikipedia

  • Second Battle of Franklin — The Second Battle of Franklin (more popularly known simply as The Battle of Franklin) was fought at Franklin, Tennessee, on November 30, 1864, as part of the Franklin Nashville Campaign of the American Civil War. It was one of the worst disasters …   Wikipedia

  • Second Battle of Heligoland Bight — Infobox Military Conflict conflict=Second Battle of Heligoland Bight partof=the First World War caption= date=17 November 1917 place=Heligoland Bight, North Sea result= German victory combatant1= combatant2= commander1=Charles Napier… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”